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Form 10-K Summary 128 SIGNATURES 129 ii We refer to Tripadvisor, Inc.
Business Overview The Tripadvisor group (the Group ) is a portfolio of global online platforms purpose-built to connect travelers with experiences, accommodations, restaurants and other relevant travel destination points of interest ( POIs ).
Our mission is to be the world s most trusted source for travel and experiences.
We offer travelers the ability to search, discover, book, and review experiences, hotels, and restaurants seamlessly through our two-sided marketplaces across three primary consumer-facing brands: Viator, Tripadvisor, and TheFork.
Tripadvisor also plays a unique role in broader travel planning and guidance, offering authentic traveler-submitted reviews and content, travel planning tools and related technology to instill confidence for travelers in every part of their travel journey.
The Company measures its financial performance within the following business segments: Experiences, Hotels and Other, and TheFork.
The Company s strategy is focused on growing and scaling its Experiences and TheFork marketplaces, which we believe represents an attractive long-term value creation opportunity, while optimizing its legacy offerings within the Hotels and Other segment for profitability.
The Group s globally recognized brands and extensive user-generated content ( UGC ) support traveler search, discovery, and planning, which in-turn generates high-intent demand for its experiences and dining marketplace offerings as well for commercial partners in the hotels category and advertising opportunities for endemic and non-endemic advertisers.
In turn, clickstream and behavioral data reflecting traveler intent, transactional data from its experiences and dining marketplaces, UGC, and structured and unstructured data related to millions of POIs, attractions, and destinations enhance the customer experience through product enhancements and personalization, reinforcing the discovery and engagement loop over time.
In addition, the breadth, depth, and scale of first party data is uniquely valuable in the Company s pursuit to innovate in the application of artificial intelligence ( AI ) for travel and experiences discovery, planning, and booking.
REMOVED
Form 10-K Summary 125 SIGNATURES 126 ii We refer to Tripadvisor, Inc.
Business Overview The Tripadvisor group operates as a family of brands with the purpose of connecting people to experiences worth sharing.
The Company's vision is to be the world s most trusted source for travel and experiences.
The Company operates across three business segments: Brand Tripadvisor, Viator, and TheFork.
We leverage our brands, technology platforms, and capabilities to connect our large, global audience with partners by offering rich content, travel guidance products and services, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
Brand Tripadvisor s purpose is to empower everyone to be a better traveler by serving as the world s most trusted and essential travel guidance platform.
Since Tripadvisor s founding in 2000, the Tripadvisor brand has developed a relationship of trust and community with travelers and experience seekers by providing an online global platform for travelers to discover, generate, and share authentic user-generated content ( UGC ) in the form of reviews and opinions for destinations, points-of-interest ( POIs ), experiences, accommodations, restaurants, and cruises in over 40 countries and in more than 20 languages across the world.
Tripadvisor offers more than 1 billion user-generated reviews and opinions on over 9 million experiences, accommodations, restaurants, airlines, and cruises.
Tripadvisor s online platform attracts one of the world s largest travel audiences, with hundreds of millions of visitors annually.
Viator s purpose is to bring extraordinary, unexpected, and forever memorable experiences to more people, more often, wherever they are traveling.