RCKYMEDIUM SIGNALFINANCIAL10-K

Rocky Brands reported substantially improved profitability while experiencing a significant decline in operating cash flow generation.

The company demonstrated strong earnings momentum with net income roughly doubling year-over-year, driven by improved gross margins and higher operating income. However, the sharp decline in operating cash flow from $52.8M to $16.3M suggests potential working capital challenges or timing issues that warrant investor attention.

Comparing 2026-03-11 vs 2025-03-17View on EDGAR →
FINANCIAL ANALYSIS

Rocky Brands delivered solid top-line momentum with gross profit growing 10.2% to $197.3M and operating income expanding nearly 20% to $37.2M. Net income substantially improved to $22.3M, benefiting from both operational improvements and reduced interest expense. However, the company experienced a concerning 69% decline in operating cash flow to $16.3M, creating a notable disconnect between reported earnings and cash generation that suggests potential working capital pressures or collection timing issues.

FINANCIAL STATEMENT CHANGES
Net Income
P&L
+95.6%
$11.4M$22.3M

Net income grew 95.6% — bottom-line growth signals improving overall business health.

Operating Cash Flow
Cash Flow
-69.1%
$52.8M$16.3M

Operating cash flow fell 69.1% — earnings quality concerns; investigate working capital changes and non-cash items.

Capital Expenditure
Cash Flow
+41%
$4.7M$6.6M

Capital expenditure jumped 41% — major investment cycle underway; assess returns on deployment.

Interest Expense
P&L
-36.8%
$617K$390K

Interest expense declined — debt repayment or refinancing at lower rates improving earnings quality.

Cash & Equivalents
Balance Sheet
-22%
$3.7M$2.9M

Cash decreased 22% — monitor burn rate and upcoming capital needs.

Operating Income
P&L
+19.7%
$31.1M$37.2M

Operating income improving — cost discipline or growing revenue base absorbing fixed costs.

Gross Profit
P&L
+10.2%
$179.0M$197.3M

Gross profit expanding — improving pricing power or product mix shift toward higher-margin offerings.

LANGUAGE CHANGES
NEW — 2026-03-11
PRIOR — 2025-03-17
ADDED
false --12-31 FY 2025 true true true false true We have developed a robust organizational structure to manage and oversee our information technology and cybersecurity programs, including full-time information security associates dedicated to cybersecurity.
The amount allocated to our Wholesale and Retail reporting segments was $3.6 million and $0.4 million, respectively.
Due to a net loss for the three months ended June 30, 2024, zero dilutive share units and stock options are included for the period because the effect would be antidilutive.
T here were 7,536,488 shares of the registrant's Common Stock outstanding on February 27, 2026.
Management's Discussion and Analysis of Financial Condition and Results of Operations 16 Item 7A.
We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names, including The Original Muck Boot Company ("Muck"), XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit ("Lehigh"), Ranger, and the licensed brand Michelin.
As of December 31, 2025 , our products were offered for sale in thousands of retail locations across the U.S.
Retail We market products directly to consumers through three retail strategies: Lehigh business-to-business including direct sales and through our CustomFit websites; Consumer e-commerce websites (B2C) and third-party marketplaces; and Our Rocky Outdoor Gear Store.
Websites We sell our product lines on our websites at muckbootcompany.com, xtratuf.com, rockyboots.com, durangoboot.com, georgiaboot.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com , a s well as through online third-party marketplaces.
Outdoor Gear Store We operate the Rocky Outdoor Gear Store in Nelsonville, Ohio.
REMOVED
Relates to the divesture of the Servus brand during the year ended December 31, 2023, Note 3 - Sale of Servus Brand and Related Assets for additional information.
As of December 31, 2024, the Trademark impairment related to our Wholesale and Retail reporting segments was $3.6 million and $0.4 million, respectively.
T here were 7,462,452 shares of the registrant's Common Stock outstanding on February 28, 2025.
Management's Discussion and Analysis of Financial Condition and Results of Operations 18 Item 7A.
We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names, including The Original Muck Boot Company ("Muck"), Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, Ranger and the licensed brand Michelin.
Segment Reporting and each of our reporting segments continue to employ consistent accounting policies.
S ee Note 19 - Segment Information of our Consolidated Financial Statements fo r further information.
As of December 31, 2024 , our products were offered for sale at over 10,000 retail locations in the U.S.
Retail We market products directly to consumers through three retail strategies: Lehigh business-to-business including direct sales and through our CustomFit websites; Consumer e-Commerce websites (B2C) and third-party marketplaces; and Brick and Mortar Stores, which include our outdoor gear and retail store.
Websites We sell our product lines on our websites at muckbootcompany.com, rockyboots.com , georgiaboot.com , durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, xtratuf.com, a nd slipgrips.com , as well as through online third-party marketplaces.
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