ADDED
pubm-20251231 False 0001422930 2025 FY P2Y P5Y P2Y P7Y http://fasb.org/us-gaap/2025#AccruedLiabilitiesCurrent http://fasb.org/us-gaap/2025#AccruedLiabilitiesCurrent http://fasb.org/us-gaap/2025#OtherLiabilitiesNoncurrent http://fasb.org/us-gaap/2025#OtherLiabilitiesNoncurrent On September 16, 2022, the Company acquired all outstanding stock of ConsultMates, Inc.
(dba Martin ), a media measurement and reporting platform, for $30.8 million.
The purchase price was attributed to $7.9 million of developed technology intangible assets, $1.0 million of customer relationship intangible assets, $23.3 million of goodwill, $1.1 million of deferred tax liabilities, and $0.3 million of net liabilities assumed.
The fair value of the acquired developed technology intangible asset was estimated using the excess earnings method.
The goodwill recognized was primarily attributable to the assembled workforce and the expected synergies from integrating Martin s technology into the Company s platform.
The financial results of Martin are included in the Company s consolidated financial statements from the date of acquisition.
Acquisition-related costs were $0.9 million and are included in general and administrative expenses in the consolidated statements of operations for the year ended December 31, 2022.
As of February 19, 2026, there were 39,142,185 shares of the registrant s Class A common stock outstanding and 8,263,239 shares of the registrant s Class B common stock outstanding.
If our existing customers do not expand their usage of our platform, or if we fail to attract new customers, our growth will suffer.
Our increasing reliance on artificial intelligence to operate our platform and differentiate our offerings creates new operational, competitive, and execution risks that may be difficult to predict or manage.
REMOVED
As of February 21, 2025, there were 40,324,790 shares of the registrant s Class A common stock outstanding and 8,202,503 shares of the registrant s Class B common stock outstanding.
If our existing customers do not expand their usage of our platform, or if we fail to attract new publishers and buyers, our growth will suffer.
The deprecation of third-party cookies, and the potential of others to develop proprietary replacements for cookies, could adversely affect our business, results of operations, and financial condition.
Our business depends on our ability to collect, use, and disclose data to deliver advertisements.
Any limitation imposed on our collection, use or disclosure of this data could significantly diminish the value of our solution and cause us to lose publishers, buyers, and revenue.
Consumer tools, regulatory restrictions and technological limitations all threaten our ability to use and disclose data.
If ad formats and digital device types develop in ways that prevent advertisements from being delivered to consumers, our business, results of operations, and financial condition may be adversely affected.
We are subject to payment-related risks if demand-side platform ( DSP ) buyers dispute or do not pay their invoices, and if DSPs file for bankruptcy protection or there are any decreases in payments, it could adversely affect our reputation, business, results of operations, and financial condition Our use and reliance upon technology and development resources in India may expose us to unanticipated costs and liabilities, which could affect our ability to realize cost savings from our operations in India.
( we , or us) is an independent technology company seeking to maximize customer value by delivering digital advertising s supply chain of the future.
Our integrated technology platform empowers the world s leading digital content creators (which we collectively refer to as publishers ) across the open internet to maximize monetization of their advertising inventory.