ADDED
As of February 26, 2026, the registrant had 669,402,641 shares of common stock, par value $0.001 per share, outstanding.
over us; the impact of general economic conditions, disruptions in business conditions, and the financial strength of our consumers and customers on our business; fluctuations in our quarterly results of operations; changes in our tax rates and our exposure to tax liability; our ability to integrate or realize the intended benefits of our acquisitions or strategic investments; and the other factors identified in the Risk Factors section of this Annual Report and in other documents that we file with the U.S.
If we fail to maintain the value of our brand or our marketing efforts are not successful, our business, financial condition and results of operations would be adversely affected; If we are unable to anticipate and respond to market trends and changes in consumer preferences and successfully introduce new, innovative and high-quality products, our financial results could be adversely affected; Our success depends, in part, on the quality, efficacy and safety of our products; Our products generally rely on a single or a limited number of manufacturers.
We strive to continue to break ground in the prestige haircare category with our Pro-first and consumer-centric innovation strategy.
We have rebuilt our innovation engine, strengthened our product development process and enhanced our product pipeline, which we believe will allow us to continue to introduce breakthrough science while expanding our product portfolio.
Our 2025 product innovations aimed to balance expansion within existing categories where we have strong market share with entry into fast-growing niche segments that we believe are underpenetrated by both OLAPLEX and the beauty industry generally.
Within wash care, where we have strong market share, we launched No.
5FINE Bond Maintenance Shampoo and Conditioner, which use customized formulations designed to optimize hair health for consumers who have fine hair.
0.5 Scalp Longevity Treatment, which marked our entry into one of the fastest-growing niches in the prestige haircare category.
We also launched two hair masks, our Rich Hydration Mask and Weightless Nourishing Mask, utilizing our proprietary technology to introduce innovation that extends hydration and strengthens hair through five washes.
REMOVED
As of February 26, 2025, the registrant had 664,619,629 shares of common stock, par value $0.001 per share, outstanding.
2020 Credit Agreement refers to the Credit Agreement, dated as of January 8, 2020, by and among Olaplex, Inc., Penelope Intermediate Corp., MidCap Financial Trust, as administrative agent, collateral agent and swingline lender, and each lender and issuing bank from time to time party thereto, as amended by the First Incremental Amendment to the 2020 Credit Agreement, dated as of December 18, 2020.
The 2020 Credit Agreement was refinanced and replaced by the 2022 Credit Agreement.
over us; the impact of general economic conditions, disruptions in business conditions, and the financial strength of our consumers and customers on our business; fluctuations in our quarterly results of operations; changes in our tax rates and our exposure to tax liability; and the other factors identified in the Risk Factors section of this Annual Report and in other documents that we file with the U.S.
The loss of manufacturers or shortages in the supply of raw materials or finished products could harm our business, prospects, results of operations, financial condition and cash flows; A disruption in our supply chain could adversely affect our business, financial condition and results of operations; We are subject to risks related to the global scope of our operations; We rely on the use of our and our third-party service providers information technology.
We strive to continue to break ground in the prestige haircare category with our Pro-first and consumer-centric innovation strategy, and we expect to launch at least two to three products annually over the coming years.
According to Euromonitor, in 2023, consumers spent an estimated $91 billion globally on retail haircare products, with consumer retail spend anticipated to grow at a compound annual growth rate of approximately 5% from 2023 to 2028.
Within the broader retail haircare market, OLAPLEX operates in the fastest growing category of prestige haircare, which Euromonitor forecasts will grow at a compound annual growth rate of approximately 6% globally from 2023 to 2028, as consumers trade up and increase their haircare spending as they experience the benefits of higher quality products.
According to Circana, in the United States, OLAPLEX's home market, prestige haircare sales were $4.5 billion in 2024, an increase of 9% compared to 2023.
We are currently in the process of realigning our international distribution network and developing regional specific strategies to service our customers, which we believe will support our long-term growth globally.