MYSZHIGH SIGNALOPERATIONAL10-K

MySize has fundamentally transformed from an AI-driven SaaS measurement solutions company to an integrated fashion technology platform through acquisitions and strategic repositioning.

The company has completely reimagined its business model, moving away from being primarily an Amazon third-party seller to positioning itself as a comprehensive fashion infrastructure provider addressing size/fit, inventory management, sustainability, and distribution challenges. This represents a significant strategic pivot that could either unlock substantial value or spread resources too thin across disparate business units. The acquisition of the Percentil production unit through insolvency proceedings suggests opportunistic expansion but also potential integration risks.

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FINANCIAL ANALYSIS

The financial picture shows meaningful improvement across profitability metrics, with losses substantially reduced and R&D expenses dropping significantly from $3.6M to $734K. Operating cash flow improved modestly while total liabilities increased 60% to $5.0M, likely reflecting the recent acquisitions and business transformation. The overall financial trajectory appears stabilizing despite the dramatic strategic shift, though the liability increase warrants monitoring given the company's transformation costs.

FINANCIAL STATEMENT CHANGES
R&D Expense
P&L
-79.8%
$3.6M$734K

R&D spending cut 79.8% — could signal cost discipline or concerning reduction in innovation investment.

Net Income
P&L
+77.8%
-$4.7M-$1.0M

Net income grew 77.8% — bottom-line growth signals improving overall business health.

Operating Income
P&L
+69.7%
-$4.2M-$1.3M

Operating leverage kicking in — revenue growth outpacing cost growth, a hallmark of scaling businesses.

Total Liabilities
Balance Sheet
+60.2%
$3.1M$5.0M

Liabilities grew 60.2% — significant increase in debt or obligations, assess impact on financial flexibility.

Operating Cash Flow
Cash Flow
+37.3%
-$3.1M-$1.9M

Operating cash flow surged 37.3% — exceptional cash generation, highest quality earnings signal.

Current Assets
Balance Sheet
+27%
$1.1M$1.3M

Current assets grew 27% — improving short-term liquidity or inventory/receivables build.

Total Assets
Balance Sheet
+18.3%
$1.3M$1.6M

Asset base grew 18.3% — expansion through organic growth, acquisitions, or capital deployment.

LANGUAGE CHANGES
NEW — 2026-04-15
PRIOR — 2025-03-27
ADDED
Exhibits, Financial Statement Schedules 63 Signatures 68 PART I In this Annual Report on Form 10-K, unless the context requires otherwise, the terms we, our, us, or the Company refer to MySize, Inc., a Delaware corporation, and its subsidiaries, including MySize Israel 2014 Ltd., or MySize Israel, My Size LLC, Orgad International Marketing Ltd., or Orgad, Naiz Bespoke Technologies, S.L, or Naiz Fit, New Percentil, S.L., or New Percentil, Ten Peacks Ltd., or Ten Peacks, and ShoeSize.Me AG, or ShoeSize Me, taken as a whole.
BUSINESS Overview We are a fashion technology company operating an integrated portfolio of businesses designed to address the most pressing challenges facing fashion brands and retailers today size and fit accuracy, excess inventory management, circular economy solutions, and international market distribution.
Our strategy is to build an integrated fashion platform the infrastructure layer that enables fashion brands to address four critical pain points simultaneously: size and fit challenges that drive returns and suppress conversion rates; overstocked and unsold inventory that erodes margins; sustainability obligations that increasingly require brands to offer circular economy solutions; and international growth ambitions that require local distribution expertise and relationships.
We believe this integrated approach is differentiated in the market.
Unlike point solutions that address a single problem, our platform is designed to allow brands to work with one group-level partner across technology, commerce, circularity, and distribution each business unit reinforcing the others through shared data, commercial relationships, and infrastructure.
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REMOVED
The aggregate market value of voting and non-voting common equity held by non-affiliates of the registrant as of June 30, 2024, the last business day of the registrant s most recently completed second fiscal quarter, was approximately $ 2.64 million.
Exhibits, Financial Statement Schedules 59 Signatures 64 PART I In this Annual Report on Form 10-K, unless the context requires otherwise, the terms we, our, us, or the Company refer to MySize, Inc., a Delaware corporation, and its subsidiaries, including MySize Israel 2014 Ltd.
My Size LLC, Orgad International Marketing Ltd., or Orgad, and Naiz Bespoke Technologies, S.L, or Naiz Fit, taken as a whole.
BUSINESS Overview We are an omnichannel e-commerce platform and provider of AI-driven SaaS measurement solutions and our recently acquired subsidiaries, Naiz Fit, which provides SaaS technology solutions that solve size and fit issues and AI solutions for smarter design through data driven decisions for fashion ecommerce companies, and Orgad, an online retailer operating in the global markets.
To date, we have generated almost all our revenue as a third-party seller on Amazon.
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