ADDED
See the definitions of large accelerated filer, accelerated filer, smaller reporting company, and emerging growth company in Rule 12b-2 of the Exchange Act.
Exhibits, Financial Statement Schedules 57 Signatures 60 5 PART I ITEM 1 BUSINESS Overview LifeVantage Corporation (the Company, LifeVantage, we, us, or our ) is a company focused on nutrigenomics, the study of how nutrition and naturally occurring compounds affect human genes to support good health.
We engage in the identification, research, development, formulation and sale of advanced nutrigenomic activators, dietary supplements, weight management products, pre- and pro-biotics, skin and hair care products, and nootropics.
Our product lines include: Protandim , our flagship line of scientifically validated dietary supplements; LifeVantage , our line of dietary supplements that include the MindBody GLP-1 System , Omega+, ProBio, IC Bright , the Rise AM Reset PM System , D3+, and Daily Wellness; PhysIQ , our Fat Burn and Prebiotic dietary supplements; TrueScience , our line of skin and hair care products and Liquid Collagen; Petandim , our companion pet supplement formulated to combat oxidative stress in dogs; and AXIO , our nootropic energy drink mixes.
Fiscal Year 2025 Highlights New Product Offerings In fiscal year 2025, we launched the next evolution in activation, the patent-pending MindBody GLP-1 System consisting of MB Core and MB Enhance .
With ingredients backed by science and formulas designed to support the body s natural production of the GLP-1 hormone, the MindBody GLP-1 System helps balance signals along the gut-brain axis to turn down food noise, reduce hunger, and quiet cravings over time.
The system is designed to help reshape relationships with food for a sustainable way to make the changes necessary to support wellness and weight loss goals.
We also launched a new AXIO limited-edition Tiger s Blood flavor.
A summary of the various product introductions by market in fiscal year 2025 is as follows: In the United States, we introduced the MindBody GLP-1 System and an event-exclusive AXIO limited-edition Tiger s Blood flavor at our Global Convention in Salt Lake City, Utah.
The United States also reintroduced AXIO Decaf Peach Nectarine as a permanent flavor, TrueScience TruePout Hydrating Lip Oil as a limited-edition holiday item and Mother s Day gift with purchase, Protandim Tri-Synergizer with an event-exclusive label for Global Convention, and TrueScience Hand Cream in Coastal Breeze and Mango Blossom, available exclusively through the Rewards Circle loyalty program.
REMOVED
See the definitions of large accelerated filer, accelerated filer, smaller reporting company, and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Exhibits, Financial Statement Schedules 56 Signatures 59 5 PART I ITEM 1 BUSINESS Overview LifeVantage Corporation (the "Company," "LifeVantage," "we," "us," or "our") is a company focused on nutrigenomics, the study of how nutrition and naturally occurring compounds affect human genes to support good health.
We engage in the identification, research, development, formulation and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, and skin and hair care products.
Our line of scientifically validated dietary supplements includes our flagship Protandim family of products, LifeVantage Omega+, ProBio, IC Bright , Rise AM, Reset PM, D3+, Daily Wellness, and PhysIQ Fat Burn and Prebiotic dietary supplements.
TrueScience is our line of skin and hair care products and Liquid Collagen.
We also market and sell Petandim , our companion pet supplement formulated to combat oxidative stress in dogs; and AXIO , our nootropic energy drink mixes.
Fiscal Year 2024 Highlights New Product Offerings In fiscal year 2024, we launched new products in our various markets with the most significant being the global introduction of our reformulated TrueScience Activated Skin Care products consisting of TrueClean Refining Cleanser, TrueLift Illuminating Eye Cream, TrueHydrate Brightening Moisturizer and True Renew Daily Firming Complex .
With ingredients backed by science and formulas designed to target different visible benefits, TrueScience Activated Skin Care awakens the skin s vitality to reveal natural, youthful radiance.
In the United States, we also launched TrueScience True Protect Daily Mineral Sunstick, a limited-edition TrueScience TruePout Hydrating Lip Oil and Exfoliating Lip Scrub, and four new AXIO limited-edition flavors.
In several of our international markets we also introduced TrueScience Liquid Collagen.