ADDED
We may not actually achieve the plans, intentions, outcomes or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements.
in Southern California, the Company today known simply as Leslie s has over six decades of disruptive retail innovation in the $15 billion U.S.
Today, we are the largest and most trusted direct-to-consumer brand in our segment, serving residential consumers and pool professionals, and many of the largest commercial property operators in the country.
With over 1,000 retail locations, an integrated, digitally forward omnichannel strategy, and a horizontally integrated, nationwide ecosystem under the Leslie s and In the Swim brands, among others, we have built a market-leading share of residential aftermarket product spend, based on 2024 industry analyst reports, and a physical network larger than the sum of our 20 largest competitors.
We offer an extensive assortment of professional-grade products, the majority of which are exclusive to Leslie s, manufacturer certified installation and repair services, and in some markets, weekly pool maintenance services.
Our dedicated, knowledgeable team of associates, pool and spa care experts, and experienced service technicians, are passionate about empowering every single Leslie s customer with the knowledge, products, and solutions necessary to confidently maintain and thoroughly enjoy their pools and spas.
We operate primarily in the pool and spa aftermarket industry, a fundamentally attractive category in retail, given its scale, historical predictability, and growth outlook.
This includes chemicals, new and replacement parts, cleaning and maintenance equipment, safety, recreational, and fitness-related products.
We also offer important essential services, such as equipment installation and repair for residential and commercial customers.
We have relationships with professional pool operators from major hotel and apartment owners to municipal, county and state governments, all the way to sole proprietors.
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In addition, statements that we believe and similar statements reflect our beliefs and opinions on the relevant subject.
Our Company We are the largest and most trusted direct-to-consumer brand in the $15 billion United States pool and spa care industry, serving residential and professional consumers.
Founded in 1963, we are the only direct-to-consumer pool and spa care brand with national scale, operating an integrated marketing and distribution ecosystem powered by a physical network of over 1,000 branded locations and a robust digital and e-commerce platform.
We have a market-leading share of approximately 15% of residential aftermarket product spend as of 2023, our physical network is larger than the sum of our 20 largest competitors and our digital sales are estimated to be greater than five times as large as that of our largest digital competitor.
We offer an extensive assortment of professional-grade products, the majority of which are exclusive to Leslie s, as well as certified installation and repair services, all of which are essential to the ongoing maintenance of pools and spas.
Our dedicated team of associates, pool and spa care experts, and experienced service technicians are passionate about empowering our consumers with the knowledge, products, and solutions necessary to confidently maintain and enjoy their pools and spas.
We operate primarily in the pool and spa aftermarket industry, which is one of the most fundamentally attractive consumer categories given its scale, predictability, and growth outlook.
Our assortment includes chemicals, equipment and parts, cleaning and maintenance equipment, and safety, recreational, and fitness-related products.
We also offer important essential services, such as equipment installation and repair for residential consumers and professional pool operators.
We offer complimentary, commercial-grade in-store water testing and analysis via our proprietary AccuBlue system, which increases consumer engagement, conversion, basket size, and loyalty, resulting in higher lifetime value.