DECKMEDIUM SIGNALOPERATIONAL10-K

DECK underwent a significant organizational restructuring, shifting from distribution channel-based segments to brand-focused segments while divesting certain brands including Sanuk.

The shift to brand-focused segments and divestiture of underperforming brands like Sanuk indicates management is streamlining operations to focus on their strongest assets (UGG, HOKA, Teva). This strategic realignment should improve resource allocation efficiency and performance measurement, though it represents a material change in how the business is managed and evaluated.

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FINANCIAL ANALYSIS

DECK delivered exceptionally strong financial performance with revenue growing 16.3% to $5.0B and net income surging 27.2% to $966.1M, demonstrating excellent operational leverage as gross profit margins expanded. The company generated substantial cash with cash equivalents increasing 25.8% to $1.9B while returning $567.0M to shareholders through buybacks (up 36.6%), indicating robust cash generation and confident capital allocation. The synchronized growth across revenue, profitability, and cash position signals a company executing well during its strategic transition.

FINANCIAL STATEMENT CHANGES
Share Buybacks
Cash Flow
+36.6%
$414.9M$567.0M

Share repurchases increased 36.6% — management returning capital, signals confidence in intrinsic value.

Net Income
P&L
+27.2%
$759.6M$966.1M

Net income grew 27.2% — bottom-line growth signals improving overall business health.

Operating Income
P&L
+27.1%
$927.5M$1.2B

Operating income improving — cost discipline or growing revenue base absorbing fixed costs.

Cash & Equivalents
Balance Sheet
+25.8%
$1.5B$1.9B

Cash grew 25.8% — improving liquidity position supports investment and shareholder returns.

Gross Profit
P&L
+21%
$2.4B$2.9B

Gross profit expanding — improving pricing power or product mix shift toward higher-margin offerings.

Stockholders Equity
Balance Sheet
+19.2%
$2.1B$2.5B

Equity base grew 19.2% — retained earnings accumulation or equity issuance strengthening the balance sheet.

SG&A Expense
P&L
+17.1%
$1.5B$1.7B

SG&A increased modestly — likely reflects growth-related hiring or sales expansion investment.

Current Assets
Balance Sheet
+17.1%
$2.4B$2.9B

Current assets grew 17.1% — improving short-term liquidity or inventory/receivables build.

Revenue
P&L
+16.3%
$4.3B$5.0B

Revenue growing 16.3% — solid top-line momentum, watch margins for quality of growth.

R&D Expense
P&L
+15.3%
$49.2M$56.7M

R&D investment increased 15.3% — signals commitment to future product development, though near-term margin impact.

LANGUAGE CHANGES
NEW — 2025-05-23
PRIOR — 2024-05-24
ADDED
As of the close of business on May 9, 2025, the number of outstanding shares of the registrant s common stock, par value $0.01 per share, was 149,435,875 .
Exhibits and Financial Statement Schedules 52 Signatures 55 Index to Consolidated Financial Statements and Financial Statement Schedul es F- 1 Item 16.
UGG (UGG), HOKA (HOKA), Teva (Teva), AHNU (AHNU), Koolaburra by UGG (Koolaburra), and UGGplush TM (UGGplush) are some of our trademarks.
The defined periods for the fiscal years ended March 31, 2025, 2024, and 2023 are stated herein as year ended or years ended.
During the fourth quarter of fiscal year 2025, we updated our reportable operating segments to better reflect changes in the way our Chief Operating Decision Maker (CODM) evaluates performance, makes operating decisions, and allocates resources.
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REMOVED
As of the close of business on May 9, 2024, the number of outstanding shares of the registrant s common stock, par value $0.01 per share, was 25,442,495 .
Exhibits and Financial Statement Schedule 53 Signatures 56 Index to Consolidated Financial Statements and Financial Statement Schedule F- 1 Item 16.
UGG (UGG), HOKA (HOKA), Teva (Teva), Sanuk (Sanuk), Koolaburra by UGG (Koolaburra), AHNU (AHNU), UGGpure (UGGpure), and UGGplush TM (UGGplush) are some of our trademarks.
The defined periods for the fiscal years ended March 31, 2024, 2023, and 2022 are stated herein as year ended or years ended.
We market our products primarily under six proprietary brands: UGG, HOKA, Teva, Sanuk, Koolaburra, and AHNU.
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