CDLXMEDIUM SIGNALOPERATIONAL10-K

CDLX announced the divestiture of substantially all Bridg platform assets to PAR Technology Corporation in January 2026, representing a strategic refocusing of the business.

The sale of the Bridg platform assets indicates management is streamlining operations and potentially focusing resources on core Cardlytics platform capabilities. This strategic pivot could improve operational efficiency but may also signal challenges in scaling the Bridg business unit profitably.

Comparing 2026-03-04 vs 2025-03-12View on EDGAR →
FINANCIAL ANALYSIS

CDLX showed meaningful operational improvements with losses narrowing substantially across both operating income and net income metrics, while revenue declined 16.2% to $233.3M. The company reduced R&D spending by nearly 20% and cut capital expenditures significantly, reflecting disciplined cost management. Balance sheet metrics generally contracted, with current liabilities falling 47.4% and total assets declining 27.3%, suggesting a more streamlined operational footprint.

FINANCIAL STATEMENT CHANGES
Capital Expenditure
Cash Flow
-69.3%
$1.6M$480K

Capex reduced 69.3% — investment cycle winding down or capital discipline; may improve near-term free cash flow.

Operating Income
P&L
+47.9%
-$195.5M-$101.8M

Operating leverage kicking in — revenue growth outpacing cost growth, a hallmark of scaling businesses.

Current Liabilities
Balance Sheet
-47.4%
$149.0M$78.4M

Current liabilities reduced — improved short-term financial position and working capital health.

Net Income
P&L
+45.3%
-$189.3M-$103.5M

Net income grew 45.3% — bottom-line growth signals improving overall business health.

Total Assets
Balance Sheet
-27.3%
$392.7M$285.6M

Total assets contracted 27.3% — asset sales, write-downs, or balance sheet optimization underway.

Cash & Equivalents
Balance Sheet
-25.7%
$65.6M$48.7M

Cash decreased 25.7% — monitor burn rate and upcoming capital needs.

Current Assets
Balance Sheet
-22.9%
$178.0M$137.3M

Current assets declined 22.9% — monitor working capital adequacy and short-term liquidity.

Accounts Receivable
Balance Sheet
-19.9%
$103.3M$82.7M

Receivables declined — improved collection efficiency or conservative revenue recognition.

R&D Expense
P&L
-19.8%
$49.6M$39.8M

R&D spending cut 19.8% — could signal cost discipline or concerning reduction in innovation investment.

Revenue
P&L
-16.2%
$278.3M$233.3M

Revenue softened 16.2% — monitor whether this is cyclical or structural.

LANGUAGE CHANGES
NEW — 2026-03-04
PRIOR — 2025-03-12
ADDED
cdlx-20251231 false 2025 FY 0001666071 675 Ponce de Leon Ave.
As of February 28, 2026, there were 55,054,268 shares outstanding of the registrant s common stock, par value $0.0001 per share.
RISK FACTORS SUMMARY Our business is subject to a number of risks and uncertainties, including those risks discussed at-length in the section below titled "Risk Factors." These risks include, among others, the following: Risks Related to our Business and Industry Unfavorable conditions, including, but not limited to, inflationary pressure or tariffs and other trade protection measures, in the global economy or the industries we serve could limit our ability to grow our business and negatively affect our operating results.
Risks Related to Ownership of our Common Stock The market price of our common stock has been, and is likely to continue to be, volatile.
With the Bridg platform, we enable marketers to leverage their own POS data and reach their customers across a variety of digital advertising channels, while also providing measurement of marketing performance based on actual customer purchases.
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REMOVED
cdlx-20241231 false 2024 FY 0001666071 675 Ponce de Leon Ave.
As of February 28, 2025, there were 52,085,224 shares outstanding of the registrant s common stock, par value $0.0001 per share.
2 RISK FACTORS SUMMARY Our business is subject to a number of risks and uncertainties, including those risks discussed at-length in the section below titled "Risk Factors." These risks include, among others, the following: Risks Related to our Business and Industry Unfavorable conditions, including inflationary pressure, in the global economy or the industries we serve could limit our ability to grow our business and negatively affect our operating results.
Risks Related to Ownership of our Common Stock The market price of our common stock has been and is likely to continue to be volatile.
With the Bridg platform, we enable marketers to leverage their own POS data and reach their customers across a wide variety of digital advertising channels that they would not otherwise be able to identify and reach, or to reach customers based on their product-level past purchases.
+7 more — sign up free →
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