ADDED
General Bath Body Works is a global leader in personal care and home fragrance, driven by the belief that everybody deserves to feel good.
For over 35 years, the brand s beloved and iconic scents have been expertly crafted for exceptional performance and a luxury fragrance experience.
Formulated with thoughtfully chosen ingredients, Bath Body Works body care products are available in multiple forms including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, sanitizer and more, and home to our famous 3-wick candles.
Consumers can shop Bath Body Works anytime and anywhere they choose, from welcoming, in-store experiences at 1,927 company-operated stores in the United States of America ( U.S ) and Canada, our e-commerce sites in the U.S.
and Canada, 573 international stores and 34 e-commerce sites in more than 45 other countries, as well as Amazon.
As a result, 2025 refers to the 52-week period ended January 31, 2026, 2024 refers to the 52-week period ended February 1, 2025 and 2023 refers to the 53-week period ended February 3, 2024.
Strategy Our strategy is rooted in the Consumer First Formula, launched in the third quarter of 2025, which puts the consumer at the center of everything we do.
The Consumer First Formula is a multi-year, comprehensive transformation plan to revitalize Bath Body Works across brand, product and marketplace.
We are focused on our four largest revenue driving opportunities to try to attract new, younger consumers to the brand, which we expect will help us unlock our next era of sustainable growth: Creating Disruptive and Innovative Products : We intend to reestablish best in class product leadership in our hero categories.
Reigniting the Brand : We expect to invest in marketing to build a brand with cultural currency, showing up in culture through creators, in store visuals and bigger storytelling, creating meaningful emotional connections with consumers.
REMOVED
General The company, which was founded in 1963 in Columbus, Ohio, has evolved over time from an apparel-based specialty retailer to a global leader in personal care and home fragrance making the world a brighter, happier place through the power of fragrance.
For more than 30 years, customers have looked to Bath Body Works for quality, on-trend products and the newest, freshest fragrances which has positioned us as a global leader in personal care and home fragrance.
We sell home fragrance, body care and soap and sanitizer products under the Bath Body Works , White Barn and other brand names.
We care about our customers and believe in giving them a reason to celebrate with fragrance every day.
We remain committed to improving our communities and fostering an environment that is focused on delivering exceptional fragrances and experiences to our customers.
We offer a breadth of exclusive fragrances for the body and home, including top-selling collections for 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions and body creams.
As of February 1, 2025, our merchandise was sold through 1,895 Company-operated stores and e-commerce sites in the United States of America ( U.S.
) and Canada, and in 529 stores and 31 e-commerce sites in more than 45 other countries operating under franchise, license and wholesale arrangements.
As a result, 2024 refers to the 52-week period ended February 1, 2025, 2023 refers to the 53-week period ended February 3, 2024 and 2022 refers to the 52-week period ended January 28, 2023.
Strategic Priorities Our management team is focused on strengthening our operational foundation while building a platform for sustained success to deliver top- and bottom-line growth and long-term shareholder value.