AREBHIGH SIGNALRISK10-K

AREB's financial condition deteriorated substantially with net losses roughly doubling while revenue declined and liabilities increased significantly.

The company's fundamental business metrics moved in concerning directions simultaneously - declining revenues, widening losses, and mounting liabilities suggest operational distress. The strategic pivot from beer operations to smokeless products through minority acquisitions appears to be occurring amid significant financial strain.

Comparing 2026-03-31 vs 2025-04-09View on EDGAR →
FINANCIAL ANALYSIS

AREB experienced a challenging year with revenue declining 21% to under $1 million while net losses roughly doubled. The balance sheet shows mounting pressure with current liabilities increasing 70% to $26 million and total liabilities rising 56%, while cash reserves fell by nearly half to just $148K. The combination of shrinking revenues, widening losses, and deteriorating liquidity signals significant financial distress.

FINANCIAL STATEMENT CHANGES
Net Income
P&L
-95%
-$17.6M→-$34.3M

Net income declined 95% — review whether driven by operations, interest costs, or non-recurring items.

R&D Expense
P&L
-79.6%
$386K→$79K

R&D spending cut 79.6% — could signal cost discipline or concerning reduction in innovation investment.

Current Liabilities
Balance Sheet
+70.1%
$15.3M→$26.0M

Current liabilities surged 70.1% — significant near-term obligations; verify ability to meet short-term debt.

Gross Profit
P&L
-65.3%
-$120K→-$198K

Gross margin compression — rising input costs, pricing pressure, or unfavorable product mix shift.

Total Liabilities
Balance Sheet
+55.6%
$17.6M→$27.4M

Liabilities grew 55.6% — significant increase in debt or obligations, assess impact on financial flexibility.

Cash & Equivalents
Balance Sheet
-48.7%
$288K→$148K

Cash declined 48.7% — significant cash burn or deployment; verify adequacy of remaining liquidity runway.

Inventory
Balance Sheet
-39.5%
$4.6M→$2.8M

Inventory drawn down 39.5% — strong sell-through or deliberate destocking; watch for supply constraints.

Revenue
P&L
-21.4%
$1.3M→$987K

Revenue softened 21.4% — monitor whether this is cyclical or structural.

Operating Income
P&L
-20.8%
-$12.2M→-$14.8M

Operating profitability softening — costs rising faster than revenue, watch for margin recovery plan.

Accounts Receivable
Balance Sheet
-18.9%
$1.2M→$950K

Receivables declined — improved collection efficiency or conservative revenue recognition.

LANGUAGE CHANGES
NEW — 2026-03-31
PRIOR — 2025-04-09
ADDED
We will provide a copy of our Annual Report to security holders, including audited financial statements, at no charge, upon receipt of a written request to us at American Rebel Holdings, Inc., 218 3 rd Avenue North, #400 , Nashville, Tennessee 37201.
BUSINESS Recent Development and Events Minority Interest Agreements During the year ended December 31, 2025, we entered into multiple agreements to acquire minority ownership interests and other assets from certain entities.
Sydona Enterprises, LLC, d/b/a Schmitty s On September 2, 2025, we executed a Membership Interest Purchase Agreement with Sydona Enterprises, LLC, d/b/a Schmitty s, acquiring a 19.01% ownership interest in Schmitty s.
The consideration for this acquisition included the issuance of 11 shares of common stock and prefunded warrants to purchase an additional 30 shares of common stock at $0.01 per share.
The total value of the transaction was approximately $1.99 million.
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REMOVED
We will provide a copy of our Annual Report to security holders, including audited financial statements, at no charge, upon receipt of a written request to us at American Rebel Holdings, Inc., 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027.
BUSINESS Recent Development and Events Introduction of American Rebel Beer On August 9, 2023, the Company entered into a Master Brewing Agreement with Associated Brewing.
The Company paid a setup fee and security deposit to Associated Brewing.
In late 2023, the Company established American Rebel Beverages, LLC as a wholly-owned subsidiary specifically to hold the alcohol licenses and operate the beer business.
The Company operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products.
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