AREBHIGH SIGNALFINANCIAL10-K

AREB's total assets surged 218% to $31.8M while net losses nearly doubled to -$34.3M, indicating significant business expansion coupled with deteriorating operational performance.

The company appears to be undergoing a major strategic pivot from safes/security products to acquisitions in the smokeless tobacco market, as evidenced by the $1.99M Schmitty's acquisition and elimination of beer business references. Despite massive asset growth and a swing from negative to positive stockholders' equity (+$12M improvement), the company is burning through cash with losses accelerating to -$34.3M while maintaining only $148K in cash.

Comparing 2026-03-31 vs 2025-04-09View on EDGAR →
FINANCIAL ANALYSIS

AREB experienced dramatic balance sheet expansion with assets growing 218% to $31.8M and a remarkable turnaround in stockholders' equity from -$7.6M to +$4.4M, suggesting significant equity raises or asset revaluations. However, operational performance severely deteriorated with net losses nearly doubling to -$34.3M, gross losses widening, and cash declining 49% to just $148K against $26M in current liabilities. The combination of massive asset growth, improved equity position, but accelerating losses and minimal cash creates a concerning liquidity profile for investors.

FINANCIAL STATEMENT CHANGES
Capital Expenditure
Cash Flow
+10561.3%
$3K$329K

Capital expenditure jumped 10561.3% — major investment cycle underway; assess returns on deployment.

Total Assets
Balance Sheet
+218%
$10.0M$31.8M

Asset base grew 218% — expansion through organic growth, acquisitions, or capital deployment.

Stockholders Equity
Balance Sheet
+157.4%
-$7.6M$4.4M

Equity base grew 157.4% — retained earnings accumulation or equity issuance strengthening the balance sheet.

Net Income
P&L
-95%
-$17.6M-$34.3M

Net income declined 95% — review whether driven by operations, interest costs, or non-recurring items.

R&D Expense
P&L
-79.6%
$386K$79K

R&D spending cut 79.6% — could signal cost discipline or concerning reduction in innovation investment.

Current Liabilities
Balance Sheet
+70.1%
$15.3M$26.0M

Current liabilities surged 70.1% — significant near-term obligations; verify ability to meet short-term debt.

Gross Profit
P&L
-65.3%
-$120K-$198K

Gross margin compression — rising input costs, pricing pressure, or unfavorable product mix shift.

Total Liabilities
Balance Sheet
+55.6%
$17.6M$27.4M

Liabilities grew 55.6% — significant increase in debt or obligations, assess impact on financial flexibility.

Cash & Equivalents
Balance Sheet
-48.7%
$288K$148K

Cash declined 48.7% — significant cash burn or deployment; verify adequacy of remaining liquidity runway.

Inventory
Balance Sheet
-39.5%
$4.6M$2.8M

Inventory drawn down 39.5% — strong sell-through or deliberate destocking; watch for supply constraints.

LANGUAGE CHANGES
NEW — 2026-03-31
PRIOR — 2025-04-09
ADDED
We will provide a copy of our Annual Report to security holders, including audited financial statements, at no charge, upon receipt of a written request to us at American Rebel Holdings, Inc., 218 3 rd Avenue North, #400 , Nashville, Tennessee 37201.
BUSINESS Recent Development and Events Minority Interest Agreements During the year ended December 31, 2025, we entered into multiple agreements to acquire minority ownership interests and other assets from certain entities.
Sydona Enterprises, LLC, d/b/a Schmitty s On September 2, 2025, we executed a Membership Interest Purchase Agreement with Sydona Enterprises, LLC, d/b/a Schmitty s, acquiring a 19.01% ownership interest in Schmitty s.
The consideration for this acquisition included the issuance of 11 shares of common stock and prefunded warrants to purchase an additional 30 shares of common stock at $0.01 per share.
The total value of the transaction was approximately $1.99 million.
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REMOVED
We will provide a copy of our Annual Report to security holders, including audited financial statements, at no charge, upon receipt of a written request to us at American Rebel Holdings, Inc., 5115 Maryland Way, Suite 303, Brentwood, Tennessee 37027.
BUSINESS Recent Development and Events Introduction of American Rebel Beer On August 9, 2023, the Company entered into a Master Brewing Agreement with Associated Brewing.
The Company paid a setup fee and security deposit to Associated Brewing.
In late 2023, the Company established American Rebel Beverages, LLC as a wholly-owned subsidiary specifically to hold the alcohol licenses and operate the beer business.
The Company operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products.
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