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WIX Insider Trading & Form 4 Activity

Wix.com Ltd.
Last filing: Sep 2, 2026·1mo ago· Data may be outdated
NEUTRAL · LAST 90 DAYS
50%
buyers
$186K
8 buys
$295K
8 sells
-$109K
net selling
6
insiders
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ACTIVE SELLING CLUSTER

6 insiders sold a combined $295K of WIX on Sep 1, 2026.

Abrahami Avishai, Even-Haim Yaniv, Zohar Nir, Shai Omer, Shemesh Lior and 1 more

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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Zohar Nir
President
$39K
$2.6M
-$2.6M
Gutler Ron
Insider
—
$488K
-$488K
Abrahami Avishai
Chief Executive Officer
$42K
$67K
-$25K
Shai Omer
CMO
$29K
$47K
-$17K
Meyer Shelly B
Chief People Officer
$29K
$46K
-$17K
Shemesh Lior
CFO
$27K
$43K
-$16K
Even-Haim Yaniv
CTO
$19K
$30K
-$11K

Recent transactions

Every Form 4 transaction for WIX, newest first.

SELL
Abrahami Avishai · Chief Executive Officer
Tx Sep 1·Filed Sep 2·EDGAR ↗
654 sh @ $95.00
$62K
SELL
Even-Haim Yaniv · CTO
Tx Sep 1·Filed Sep 2·EDGAR ↗
320 sh @ $95.00
$30K
SELL
Abrahami Avishai · Chief Executive Officer
Tx Sep 1·Filed Sep 2·EDGAR ↗
55 sh @ $95.00
$5K
SELL
Zohar Nir · President
Tx Sep 1·Filed Sep 2·EDGAR ↗
376 sh @ $95.00
$36K
SELL
Zohar Nir · President
Tx Sep 1·Filed Sep 2·EDGAR ↗
271 sh @ $95.00
$26K
SELL
Shai Omer · CMO
Tx Sep 1·Filed Sep 2·EDGAR ↗
490 sh @ $95.00
$47K
SELL
Shemesh Lior · CFO
Tx Sep 1·Filed Sep 2·EDGAR ↗
456 sh @ $95.00
$43K
SELL
Meyer Shelly B · Chief People Officer
Tx Sep 1·Filed Sep 2·EDGAR ↗
479 sh @ $95.00
$46K
BUY
Abrahami Avishai · Chief Executive Officer
Tx Aug 31·Filed Sep 2·EDGAR ↗
654 sh @ $59.89
$39K
BUY
Shai Omer · CMO
Tx Aug 31·Filed Sep 2·EDGAR ↗
490 sh @ $59.89
$29K
BUY
Abrahami Avishai · Chief Executive Officer
Tx Aug 31·Filed Sep 2·EDGAR ↗
55 sh @ $59.89
$3K
BUY
Meyer Shelly B · Chief People Officer
Tx Aug 31·Filed Sep 2·EDGAR ↗
479 sh @ $59.89
$29K
BUY
Even-Haim Yaniv · CTO
Tx Aug 31·Filed Sep 2·EDGAR ↗
320 sh @ $59.89
$19K
BUY
Zohar Nir · President
Tx Aug 31·Filed Sep 2·EDGAR ↗
376 sh @ $59.89
$23K
BUY
Shemesh Lior · CFO
Tx Aug 31·Filed Sep 2·EDGAR ↗
456 sh @ $59.89
$27K
BUY
Zohar Nir · President
Tx Aug 31·Filed Sep 2·EDGAR ↗
271 sh @ $59.89
$16K
SELL10b5-1
Gutler Ron · Insider
Tx Aug 27·Filed Aug 31·EDGAR ↗
269 sh @ $86.51
$23K
SELL10b5-1
Gutler Ron · Insider
Tx Aug 27·Filed Aug 31·EDGAR ↗
3,901 sh @ $85.93
$335K
SELL10b5-1
Gutler Ron · Insider
Tx Aug 27·Filed Aug 31·EDGAR ↗
704 sh @ $85.08
$60K
SELL10b5-1
Gutler Ron · Insider
Tx Aug 27·Filed Aug 31·EDGAR ↗
844 sh @ $83.00
$70K
SELL10b5-1
Zohar Nir · President
Tx Aug 25·Filed Aug 26·EDGAR ↗
15,283 sh @ $85.92
$1.3M
SELL10b5-1
Zohar Nir · President
Tx Aug 25·Filed Aug 26·EDGAR ↗
13,743 sh @ $85.22
$1.2M
SELL10b5-1
Zohar Nir · President
Tx Aug 24·Filed Aug 26·EDGAR ↗
974 sh @ $85.28
$83K

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About WIX insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for WIX from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying WIX always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on Wix.com Ltd. (WIX) when they form.

Where does WIX insider trading data come from?

Every Form 4 filing for WIX is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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