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PFG Insider Trading & Form 4 Activity

PRINCIPAL FINANCIAL GROUP INC
Last filing: Sep 29, 2026·24 days ago
NEUTRAL · LAST 90 DAYS
0%
buyers
$0
0 buys
$0
0 sells
$0
net buying
0
insiders
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Rivera Alfredo
Insider
—
—
$0
Carter Miller Jocelyn
Insider
—
—
$0
Strable-Soethout Deanna D
Chair, President and CEO
—
—
$0
Cheong Wee Yee
President - Asia & Middle East
—
—
$0
Beams Mary E.
Insider
—
—
$0
Hochschild Roger C
Insider
—
—
$0
Brown Timothy W.
EVP, General Counsel and Sec
—
—
$0
Auerbach Jonathan
Insider
—
—
$0

Recent transactions

Every Form 4 transaction for PFG, newest first.

AWARD
Rivera Alfredo · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
113 sh
—
AWARD
Carter Miller Jocelyn · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
648 sh
—
AWARD
Strable-Soethout Deanna D · Chair, President and CEO
Tx Sep 25·Filed Sep 29·EDGAR ↗
593 sh
—
AWARD
Cheong Wee Yee · President - Asia & Middle East
Tx Sep 25·Filed Sep 29·EDGAR ↗
354 sh
—
AWARD
Beams Mary E. · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
105 sh
—
AWARD
Hochschild Roger C · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
285 sh
—
AWARD
Brown Timothy W. · EVP, General Counsel and Sec
Tx Sep 25·Filed Sep 29·EDGAR ↗
163 sh
—
AWARD
Auerbach Jonathan · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
161 sh
—
AWARD
Pitz Joel · EVP & CFO
Tx Sep 25·Filed Sep 29·EDGAR ↗
2 sh
—
AWARD
Kay Kathleen B · EVP-Chief Information Officer
Tx Sep 25·Filed Sep 29·EDGAR ↗
383 sh
—
AWARD
Mitchell H Elizabeth · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
78 sh
—
AWARD
Littlefield Christopher J · President - RIS
Tx Sep 25·Filed Sep 29·EDGAR ↗
538 sh
—
AWARD
Muruzabal Claudio · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
97 sh
—
AWARD
Mccullum Kenneth A. · EVP - Chief Risk Officer
Tx Sep 25·Filed Sep 29·EDGAR ↗
71 sh
—
AWARD
Nordin Diane C · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
211 sh
—
AWARD
Agrawal Vivek · EVP & Chief Growth Officer
Tx Sep 25·Filed Sep 29·EDGAR ↗
226 sh
—
AWARD
Bhatia Kamal · President and CEO - PAM
Tx Sep 25·Filed Sep 29·EDGAR ↗
415 sh
—
AWARD
Richer Clare Stack · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
138 sh
—
AWARD
Mills Scott · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
246 sh
—
AWARD
Friedrich Amy Christine · President - Benefits & Protect
Tx Sep 25·Filed Sep 29·EDGAR ↗
577 sh
—
AWARD
Pickerell Blair · Insider
Tx Sep 25·Filed Sep 29·EDGAR ↗
273 sh
—
AWARD
Pitz Joel · EVP & CFO
Tx Sep 25·Filed Sep 29·EDGAR ↗
226 sh
—
AWARD
Strable-Soethout Deanna D · Chair, President and CEO
Tx Sep 25·Filed Sep 29·EDGAR ↗
42 sh
—
AWARD10b5-1
Strable-Soethout Deanna D · Chair, President and CEO
Tx Sep 3·Filed Sep 8·EDGAR ↗
18,380 sh @ $63.98
$1.2M
OTHER10b5-1
Strable-Soethout Deanna D · Chair, President and CEO
Tx Sep 3·Filed Sep 8·EDGAR ↗
55,140 sh @ $120.60
$6.6M
AWARD10b5-1
Friedrich Amy Christine · President - Benefits & Protect
Tx Aug 7·Filed Aug 11·EDGAR ↗
35,680 sh @ $63.98
$2.3M
OTHER10b5-1
Friedrich Amy Christine · President - Benefits & Protect
Tx Aug 7·Filed Aug 11·EDGAR ↗
35,680 sh @ $113.80
$4.1M
AWARD
Nordin Diane C · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
217 sh
—
AWARD
Mitchell H Elizabeth · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
80 sh
—
AWARD
Muruzabal Claudio · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
100 sh
—
AWARD
Auerbach Jonathan · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
166 sh
—
AWARD
Friedrich Amy Christine · President - Benefits & Protect
Tx Jun 26·Filed Jun 30·EDGAR ↗
599 sh
—
AWARD
Rivera Alfredo · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
117 sh
—
AWARD
Mills Scott · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
253 sh
—
AWARD
Pitz Joel · EVP & CFO
Tx Jun 26·Filed Jun 30·EDGAR ↗
234 sh
—
AWARD
Pitz Joel · EVP & CFO
Tx Jun 26·Filed Jun 30·EDGAR ↗
2 sh
—
AWARD
Cheong Wee Yee · President - Asia & Middle East
Tx Jun 26·Filed Jun 30·EDGAR ↗
368 sh
—
AWARD
Richer Clare Stack · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
142 sh
—
AWARD
Hochschild Roger C · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
294 sh
—
AWARD
Bhatia Kamal · President and CEO - PAM
Tx Jun 26·Filed Jun 30·EDGAR ↗
430 sh
—
AWARD
Agrawal Vivek · EVP & Chief Growth Officer
Tx Jun 26·Filed Jun 30·EDGAR ↗
234 sh
—
AWARD
Pickerell Blair · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
281 sh
—
AWARD
Carter Miller Jocelyn · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
669 sh
—
AWARD
Beams Mary E. · Insider
Tx Jun 26·Filed Jun 30·EDGAR ↗
109 sh
—
AWARD
Littlefield Christopher J · President - RIS
Tx Jun 26·Filed Jun 30·EDGAR ↗
559 sh
—
AWARD
Kay Kathleen B · EVP-Chief Information Officer
Tx Jun 26·Filed Jun 30·EDGAR ↗
398 sh
—
AWARD
Strable-Soethout Deanna D · Chair, President and CEO
Tx Jun 26·Filed Jun 30·EDGAR ↗
612 sh
—
AWARD
Strable-Soethout Deanna D · Chair, President and CEO
Tx Jun 26·Filed Jun 30·EDGAR ↗
44 sh
—
AWARD
Mccullum Kenneth A. · EVP - Chief Risk Officer
Tx Jun 26·Filed Jun 30·EDGAR ↗
73 sh
—
AWARD
Strable-Soethout Deanna D · Chair, President and CEO
Tx Jun 12·Filed Jun 15·EDGAR ↗
16,825 sh @ $62.78
$1.1M

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About PFG insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for PFG from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying PFG always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on PRINCIPAL FINANCIAL GROUP INC (PFG) when they form.

Where does PFG insider trading data come from?

Every Form 4 filing for PFG is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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