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NATR Insider Trading & Form 4 Activity

NATURES SUNSHINE PRODUCTS INC
Last filing: Jun 3, 2026·6 days ago
NEUTRAL · LAST 90 DAYS
0%
buyers
$0
0 buys
$463K
2 sells
-$463K
net selling
2
insiders
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Brower Nathan G
EVP, General Counsel
$262K
-$262K
Norman Daniel C
EVP & President, Asia
$200K
-$200K
Lanoy Jonathan David
SVP, Chief Accounting Officer
$0
Fasching Steven J.
Insider
$0
Yang Rong
Insider
$0
Herbert Kevin R.
EVP & President, North America
$0
May Katie
Insider
$0
Kopf Curtis
Insider
$0

Recent transactions

Every Form 4 transaction for NATR, newest first.

SELL
Norman Daniel C · EVP & President, Asia
Tx Jun 1·Filed Jun 3·EDGAR ↗
9,713 sh @ $20.64
$200K
SELL
Brower Nathan G · EVP, General Counsel
Tx May 21·Filed May 22·EDGAR ↗
12,015 sh @ $21.84
$262K
AWARD
Fasching Steven J. · Insider
Tx May 15·Filed May 20·EDGAR ↗
4,500 sh
AWARD
Lanoy Jonathan David · SVP, Chief Accounting Officer
Tx May 15·Filed May 19·EDGAR ↗
6,107 sh
AWARD
Yang Rong · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
AWARD
Herbert Kevin R. · EVP & President, North America
Tx May 15·Filed May 19·EDGAR ↗
8,326 sh
AWARD
May Katie · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
AWARD
Kopf Curtis · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
AWARD
Romanzi Kenneth G. · Chief Executive Officer
Tx May 15·Filed May 19·EDGAR ↗
33,753 sh
AWARD
Brower Nathan G · EVP, General Counsel
Tx May 15·Filed May 19·EDGAR ↗
9,001 sh
AWARD
Fritz Erich A · EVP, Global Supply Chain
Tx May 15·Filed May 19·EDGAR ↗
9,226 sh
AWARD
Yates Bryant J · EVP & President, Europe
Tx May 15·Filed May 19·EDGAR ↗
8,753 sh
AWARD
Fuller Kevin Gregory · Global Chief Marketing Officer
Tx May 15·Filed May 19·EDGAR ↗
8,984 sh
AWARD
Wissmiller Heidi · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
AWARD
Straus Robert D · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
AWARD
Roering Tess · Insider
Tx May 15·Filed May 19·EDGAR ↗
4,500 sh
AWARD
Norman Daniel C · EVP & President, Asia
Tx May 15·Filed May 19·EDGAR ↗
11,377 sh
EXERCISE
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
2,124 sh
TAX
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
613 sh @ $25.91
$16K
EXERCISE
Jones Leslie Shane · EVP & Chief Financial Officer
Tx May 5·Filed May 7·EDGAR ↗
4,004 sh
TAX
Jones Leslie Shane · EVP & Chief Financial Officer
Tx May 5·Filed May 7·EDGAR ↗
1,756 sh @ $25.91
$46K
EXERCISE
Jones Leslie Shane · EVP & Chief Financial Officer
Tx May 5·Filed May 7·EDGAR ↗
2,484 sh
TAX
Jones Leslie Shane · EVP & Chief Financial Officer
Tx May 5·Filed May 7·EDGAR ↗
1,090 sh @ $25.91
$28K
EXERCISE
Yates Bryant J · EVP & President, Europe
Tx May 5·Filed May 7·EDGAR ↗
2,448 sh
TAX
Yates Bryant J · EVP & President, Europe
Tx May 5·Filed May 7·EDGAR ↗
707 sh @ $25.91
$18K
EXERCISE
Yates Bryant J · EVP & President, Europe
Tx May 5·Filed May 7·EDGAR ↗
2,716 sh
EXERCISE
Yates Bryant J · EVP & President, Europe
Tx May 5·Filed May 7·EDGAR ↗
1,634 sh
TAX
Yates Bryant J · EVP & President, Europe
Tx May 5·Filed May 7·EDGAR ↗
472 sh @ $25.91
$12K
TAX
Yates Bryant J · EVP & President, Europe
Tx May 5·Filed May 7·EDGAR ↗
784 sh @ $25.91
$20K
EXERCISE
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
2,014 sh
TAX
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
582 sh @ $25.91
$15K
EXERCISE
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
2,235 sh
TAX
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
645 sh @ $25.91
$17K
EXERCISE
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
1,526 sh
TAX
Brower Nathan G · EVP, General Counsel
Tx May 5·Filed May 7·EDGAR ↗
441 sh @ $25.91
$11K
EXERCISE
Fuller Kevin Gregory · Global Chief Marketing Officer
Tx May 5·Filed May 7·EDGAR ↗
1,677 sh
TAX
Fuller Kevin Gregory · Global Chief Marketing Officer
Tx May 5·Filed May 7·EDGAR ↗
573 sh @ $25.91
$15K
EXERCISE
Herbert Kevin R. · EVP & President, North America
Tx May 5·Filed May 7·EDGAR ↗
1,500 sh
TAX
Herbert Kevin R. · EVP & President, North America
Tx May 5·Filed May 7·EDGAR ↗
366 sh @ $25.91
$9K
EXERCISE
Romanzi Kenneth G. · Chief Executive Officer
Tx May 5·Filed May 7·EDGAR ↗
13,118 sh
TAX
Romanzi Kenneth G. · Chief Executive Officer
Tx May 5·Filed May 7·EDGAR ↗
5,753 sh @ $25.91
$149K
EXERCISE
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
2,448 sh
TAX
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
707 sh @ $25.91
$18K
EXERCISE
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
2,716 sh
TAX
Norman Daniel C · EVP & President, Asia
Tx May 5·Filed May 7·EDGAR ↗
784 sh @ $25.91
$20K

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About NATR insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for NATR from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying NATR always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on NATURES SUNSHINE PRODUCTS INC (NATR) when they form.

Where does NATR insider trading data come from?

Every Form 4 filing for NATR is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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