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FRPT Insider Trading & Form 4 Activity

Freshpet, Inc.
Last filing: Oct 23, 2026·1 day ago
NEUTRAL · LAST 90 DAYS
100%
buyers
$65K
1 buy
$0
0 sells
$65K
net buying
1
insider
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Cyr William B.
Chief Executive Officer
—
$19.3M
-$19.3M
George Walter N.
Director
$65K
—
$65K
Baty Nicola J.
President & COO
—
—
$0

Recent transactions

Every Form 4 transaction for FRPT, newest first.

AWARD
Baty Nicola J. · President & COO
Tx Oct 21·Filed Oct 23·EDGAR ↗
58,245 sh
—
BUY
George Walter N. · Director
Tx Sep 14·Filed Sep 16·EDGAR ↗
1,000 sh @ $64.92
$65K
TAX
Baty Nicola J. · Chief Operating Officer
Tx Sep 1·Filed Sep 3·EDGAR ↗
395 sh @ $70.46
$28K
TAX
Baty Nicola J. · Chief Operating Officer
Tx Sep 1·Filed Sep 3·EDGAR ↗
1,687 sh @ $70.46
$119K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
8,170 sh @ $10.23
$84K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
37,007 sh @ $74.67
$2.8M
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
56,442 sh @ $10.23
$577K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
568 sh @ $75.40
$43K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
1,110 sh @ $75.40
$84K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
979 sh @ $75.40
$74K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
7,209 sh @ $10.23
$74K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
4,180 sh @ $10.23
$43K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
40,398 sh @ $76.01
$3.1M
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
567 sh @ $74.03
$42K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
1,250 sh @ $74.03
$93K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
640 sh @ $74.03
$47K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
9,030 sh @ $10.23
$92K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
62,369 sh @ $10.23
$638K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
7,981 sh @ $10.23
$82K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
1,105 sh @ $74.03
$82K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 24·Filed Aug 25·EDGAR ↗
4,620 sh @ $10.23
$47K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
7,981 sh @ $10.23
$82K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
4,620 sh @ $10.23
$47K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
62,369 sh @ $10.23
$638K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
9,030 sh @ $10.23
$92K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
1,247 sh @ $74.34
$93K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
40,957 sh @ $73.87
$3.0M
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
639 sh @ $74.34
$48K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 21·Filed Aug 25·EDGAR ↗
1,102 sh @ $74.34
$82K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
4,620 sh @ $10.23
$47K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
62,369 sh @ $10.23
$638K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
652 sh @ $73.58
$48K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
1,125 sh @ $73.58
$83K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
1,273 sh @ $73.58
$94K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
7,981 sh @ $10.23
$82K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
9,030 sh @ $10.23
$92K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 19·Filed Aug 21·EDGAR ↗
41,028 sh @ $74.80
$3.1M
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
1,123 sh @ $72.41
$81K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
1,271 sh @ $72.41
$92K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
7,981 sh @ $10.23
$82K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
41,022 sh @ $72.86
$3.0M
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
4,620 sh @ $10.23
$47K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
651 sh @ $72.41
$47K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
62,369 sh @ $10.23
$638K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 17·Filed Aug 19·EDGAR ↗
9,030 sh @ $10.23
$92K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 14·Filed Aug 18·EDGAR ↗
41,023 sh @ $72.91
$3.0M
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 14·Filed Aug 18·EDGAR ↗
4,620 sh @ $10.23
$47K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 14·Filed Aug 18·EDGAR ↗
651 sh @ $72.82
$47K
SELL10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 14·Filed Aug 18·EDGAR ↗
1,271 sh @ $72.82
$93K
EXERCISE10b5-1
Cyr William B. · Chief Executive Officer
Tx Aug 14·Filed Aug 18·EDGAR ↗
7,981 sh @ $10.23
$82K

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About FRPT insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for FRPT from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying FRPT always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on Freshpet, Inc. (FRPT) when they form.

Where does FRPT insider trading data come from?

Every Form 4 filing for FRPT is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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