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BETR Insider Trading & Form 4 Activity

Better Home & Finance Holding Co
Last filing: Oct 21, 2026·2 days ago
BEARISH · LAST 90 DAYS
0%
buyers
$0
0 buys
$108K
4 sells
-$108K
net selling
3
insiders
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Tuffin Paula
General Counsel and CCO
—
$51K
-$51K
Smith Chad M.
President, BMC
—
$43K
-$43K
Nicholas J. Calamari
Insider
—
$14K
-$14K
Garg Vishal
Insider
—
—
$0
Advani Loveen
Chief Financial Officer
—
—
$0
Feierstein Barry
Chief Operating Officer
—
—
$0
Orn Jonsson Sigurgeir
Chief Technology Officer
—
—
$0

Recent transactions

Every Form 4 transaction for BETR, newest first.

SELL
Nicholas J. Calamari · Insider
Tx Oct 19·Filed Oct 21·EDGAR ↗
1,320 sh @ $10.53
$14K
SELL
Tuffin Paula · General Counsel and CCO
Tx Oct 19·Filed Oct 21·EDGAR ↗
1,225 sh @ $10.48
$13K
AWARD
Garg Vishal · Insider
Tx Oct 1·Filed Oct 20·EDGAR ↗
2,234 sh
—
TAX
Garg Vishal · Insider
Tx Oct 1·Filed Oct 20·EDGAR ↗
1,236 sh @ $11.19
$14K
AWARD
Tuffin Paula · General Counsel and CCO
Tx Oct 1·Filed Oct 20·EDGAR ↗
2,234 sh @ $11.19
$25K
TAX
Garg Vishal · Insider
Tx Sep 1·Filed Oct 20·EDGAR ↗
3,391 sh @ $12.23
$41K
AWARD
Garg Vishal · Insider
Tx Sep 1·Filed Oct 20·EDGAR ↗
6,132 sh
—
EXERCISE
Advani Loveen · Chief Financial Officer
Tx Oct 1·Filed Oct 8·EDGAR ↗
9,167 sh
—
TAX
Advani Loveen · Chief Financial Officer
Tx Oct 1·Filed Oct 8·EDGAR ↗
2,514 sh @ $11.19
$28K
SELL
Tuffin Paula · General Counsel and CCO
Tx Sep 17·Filed Sep 21·EDGAR ↗
3,108 sh @ $12.36
$38K
EXERCISE
Feierstein Barry · Chief Operating Officer
Tx Sep 4·Filed Sep 9·EDGAR ↗
18,750 sh
—
AWARD
Tuffin Paula · General Counsel and CCO
Tx Sep 1·Filed Sep 3·EDGAR ↗
6,132 sh
—
EXERCISE
Smith Chad M. · President, BMC
Tx Sep 1·Filed Sep 2·EDGAR ↗
10,000 sh
—
AWARD
Smith Chad M. · President, BMC
Tx Sep 1·Filed Sep 2·EDGAR ↗
11,243 sh
—
SELL
Smith Chad M. · President, BMC
Tx Aug 19·Filed Aug 20·EDGAR ↗
3,307 sh @ $12.85
$43K
EXERCISE
Smith Chad M. · Pres & COO, Better Mortgage
Tx Aug 6·Filed Aug 18·EDGAR ↗
5,000 sh
—
EXERCISE
Orn Jonsson Sigurgeir · Chief Technology Officer
Tx Aug 1·Filed Aug 18·EDGAR ↗
3,906 sh
—
TAX
Orn Jonsson Sigurgeir · Chief Technology Officer
Tx Aug 1·Filed Aug 18·EDGAR ↗
1,995 sh @ $23.50
$47K
TAX
Orn Jonsson Sigurgeir · Chief Technology Officer
Tx May 1·Filed Aug 18·EDGAR ↗
1,409 sh @ $44.38
$63K
EXERCISE
Orn Jonsson Sigurgeir · Chief Technology Officer
Tx May 1·Filed Aug 18·EDGAR ↗
3,907 sh
—
TAX
Advani Loveen · Chief Financial Officer
Tx Jul 1·Filed Jul 2·EDGAR ↗
2,510 sh @ $30.19
$76K
EXERCISE
Advani Loveen · Chief Financial Officer
Tx Jul 1·Filed Jul 2·EDGAR ↗
9,167 sh
—
TAX
Advani Loveen · Chief Financial Officer
Tx Jun 30·Filed Jul 2·EDGAR ↗
2,510 sh @ $27.48
$69K
EXERCISE
Advani Loveen · Chief Financial Officer
Tx Jun 30·Filed Jul 2·EDGAR ↗
9,167 sh
—
BUY
Frater Hugh R · Insider
Tx Jun 11·Filed Jun 11·EDGAR ↗
5,150 sh @ $24.34
$125K
EXERCISE
Talwar Harit · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
20,191 sh
—
EXERCISE
Farello Michael J. · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
11,327 sh
—
EXERCISE
Narasimhan Prabhu · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
11,327 sh
—
EXERCISE
Massenet Arnaud · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
11,327 sh
—
EXERCISE
Frater Hugh R · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
1,176 sh
—
EXERCISE
Menon Bhaskar · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
12,388 sh
—
EXERCISE
Barse David Michael · Insider
Tx Jun 9·Filed Jun 11·EDGAR ↗
10,389 sh
—
BUY
Talwar Harit · Insider
Tx May 22·Filed May 26·EDGAR ↗
5,000 sh @ $25.34
$127K
BUY
Garg Vishal · Chief Executive Officer
Tx May 21·Filed May 21·EDGAR ↗
15,600 sh @ $24.89
$388K
BUY
Garg Vishal · Chief Executive Officer
Tx May 20·Filed May 20·EDGAR ↗
15,000 sh @ $25.00
$375K
BUY
Garg Vishal · Chief Executive Officer
Tx May 20·Filed May 20·EDGAR ↗
600 sh @ $24.99
$15K
BUY
Garg Vishal · Chief Executive Officer
Tx May 18·Filed May 18·EDGAR ↗
1,257 sh @ $24.99
$31K
BUY
Garg Vishal · Chief Executive Officer
Tx May 18·Filed May 18·EDGAR ↗
3,900 sh @ $24.74
$96K
BUY
Garg Vishal · Chief Executive Officer
Tx May 18·Filed May 18·EDGAR ↗
3,333 sh @ $24.71
$82K
BUY
Garg Vishal · Chief Executive Officer
Tx May 18·Filed May 18·EDGAR ↗
6,510 sh @ $25.00
$163K
BUY
Garg Vishal · Chief Executive Officer
Tx May 18·Filed May 18·EDGAR ↗
600 sh @ $24.97
$15K
BUY
Advani Loveen · Chief Financial Officer
Tx May 12·Filed May 13·EDGAR ↗
400 sh @ $30.55
$12K
BUY
Advani Loveen · Chief Financial Officer
Tx May 11·Filed May 13·EDGAR ↗
100 sh @ $31.25
$3K
BUY
Talwar Harit · Insider
Tx May 8·Filed May 11·EDGAR ↗
3,000 sh @ $30.43
$91K
SELL
Smith Chad M. · Pres & COO, Better Mortgage
Tx May 8·Filed May 8·EDGAR ↗
971 sh @ $30.51
$30K
SELL
Smith Chad M. · Pres & COO, Better Mortgage
Tx May 8·Filed May 8·EDGAR ↗
1,366 sh @ $29.81
$41K
SELL
Smith Chad M. · Pres & COO, Better Mortgage
Tx May 8·Filed May 8·EDGAR ↗
118 sh @ $31.38
$4K
EXERCISE
Smith Chad M. · Pres & COO, Better Mortgage
Tx May 6·Filed May 8·EDGAR ↗
5,000 sh
—
TAX
Smith Chad M. · Pres & COO, Better Mortgage
Tx May 6·Filed May 8·EDGAR ↗
2,545 sh @ $42.69
$109K

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About BETR insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for BETR from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying BETR always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on Better Home & Finance Holding Co (BETR) when they form.

Where does BETR insider trading data come from?

Every Form 4 filing for BETR is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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