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ASUR Insider Trading & Form 4 Activity

ASURE SOFTWARE INC
Last filing: Oct 5, 2026·19 days ago
NEUTRAL · LAST 90 DAYS
0%
buyers
$0
0 buys
$129K
1 sell
-$129K
net selling
1
insider
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Reynolds Bjorn
Insider
—
$129K
-$129K
Pence John F
Chief Financial Officer
—
—
$0
Goldstein Eyal
Chief Revenue Officer
—
—
$0
Oberwager Bradford Scovill
Insider
—
—
$0
Allen Ben F
Insider
—
—
$0
Drew William Carl
Insider
—
—
$0
Gill Daniel M
Insider
—
—
$0
Lee Grace G.
Insider
—
—
$0

Recent transactions

Every Form 4 transaction for ASUR, newest first.

TAX
Pence John F · Chief Financial Officer
Tx Oct 1·Filed Oct 5·EDGAR ↗
628 sh @ $7.68
$5K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Oct 1·Filed Oct 5·EDGAR ↗
1,837 sh @ $7.68
$14K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Oct 1·Filed Oct 5·EDGAR ↗
1,804 sh @ $7.68
$14K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Oct 1·Filed Oct 5·EDGAR ↗
879 sh @ $7.68
$7K
TAX
Pence John F · Chief Financial Officer
Tx Oct 1·Filed Oct 5·EDGAR ↗
1,312 sh @ $7.68
$10K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Sep 1·Filed Sep 2·EDGAR ↗
879 sh @ $9.06
$8K
TAX
Pence John F · Chief Financial Officer
Tx Sep 1·Filed Sep 2·EDGAR ↗
628 sh @ $9.06
$6K
SELL
Reynolds Bjorn · Insider
Tx Aug 11·Filed Aug 12·EDGAR ↗
15,420 sh @ $8.35
$129K
TAX
Pence John F · Chief Financial Officer
Tx Aug 3·Filed Aug 4·EDGAR ↗
628 sh @ $8.76
$6K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Aug 3·Filed Aug 4·EDGAR ↗
879 sh @ $8.76
$8K
AWARD
Oberwager Bradford Scovill · Insider
Tx Jul 28·Filed Jul 30·EDGAR ↗
5,420 sh
—
AWARD
Allen Ben F · Insider
Tx Jul 28·Filed Jul 30·EDGAR ↗
5,420 sh
—
AWARD
Drew William Carl · Insider
Tx Jul 28·Filed Jul 30·EDGAR ↗
5,420 sh
—
AWARD
Gill Daniel M · Insider
Tx Jul 28·Filed Jul 30·EDGAR ↗
5,420 sh
—
AWARD
Lee Grace G. · Insider
Tx Jul 28·Filed Jul 30·EDGAR ↗
5,420 sh
—
AWARD
Reynolds Bjorn · Insider
Tx Jul 28·Filed Jul 30·EDGAR ↗
5,420 sh
—
TAX
Pence John F · Chief Financial Officer
Tx Jul 1·Filed Jul 6·EDGAR ↗
628 sh @ $8.13
$5K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Jul 1·Filed Jul 6·EDGAR ↗
879 sh @ $8.13
$7K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Jul 1·Filed Jul 6·EDGAR ↗
1,804 sh @ $8.13
$15K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Jul 1·Filed Jul 6·EDGAR ↗
1,837 sh @ $8.13
$15K
TAX
Pence John F · Chief Financial Officer
Tx Jul 1·Filed Jul 6·EDGAR ↗
1,312 sh @ $8.13
$11K
TAX
Pence John F · Chief Financial Officer
Tx Jun 1·Filed Jun 3·EDGAR ↗
628 sh @ $9.66
$6K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx Jun 1·Filed Jun 3·EDGAR ↗
879 sh @ $9.66
$8K
EXERCISE
Gill Daniel M · Insider
Tx May 12·Filed May 14·EDGAR ↗
5,000 sh @ $7.86
$39K
TAX
Gill Daniel M · Insider
Tx May 12·Filed May 14·EDGAR ↗
4,581 sh @ $8.58
$39K
EXERCISE
Pence John F · Chief Financial Officer
Tx May 11·Filed May 12·EDGAR ↗
60,000 sh @ $7.86
$472K
TAX
Pence John F · Chief Financial Officer
Tx May 11·Filed May 12·EDGAR ↗
55,645 sh @ $8.88
$494K
EXERCISE
Goldstein Eyal · Chief Revenue Officer
Tx May 7·Filed May 11·EDGAR ↗
60,000 sh @ $7.86
$472K
TAX
Reynolds Bjorn · Insider
Tx May 7·Filed May 11·EDGAR ↗
4,282 sh @ $9.18
$39K
EXERCISE
Reynolds Bjorn · Insider
Tx May 7·Filed May 11·EDGAR ↗
5,000 sh @ $7.86
$39K
EXERCISE
Allen Ben F · Insider
Tx May 7·Filed May 11·EDGAR ↗
5,000 sh @ $7.86
$39K
TAX
Goepel Patrick · Chairman & CEO
Tx May 7·Filed May 11·EDGAR ↗
75,492 sh @ $9.18
$693K
EXERCISE
Goepel Patrick · Chairman & CEO
Tx May 7·Filed May 11·EDGAR ↗
90,000 sh @ $6.74
$607K
TAX
Goepel Patrick · Chairman & CEO
Tx May 7·Filed May 11·EDGAR ↗
54,768 sh @ $9.18
$503K
EXERCISE
Goepel Patrick · Chairman & CEO
Tx May 7·Filed May 11·EDGAR ↗
60,000 sh @ $7.86
$472K
TAX
Goldstein Eyal · Chief Revenue Officer
Tx May 7·Filed May 11·EDGAR ↗
54,768 sh @ $9.18
$503K

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About ASUR insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for ASUR from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying ASUR always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on ASURE SOFTWARE INC (ASUR) when they form.

Where does ASUR insider trading data come from?

Every Form 4 filing for ASUR is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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