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ASAN Insider Trading & Form 4 Activity

Asana, Inc.
Last filing: Oct 23, 2026·1 day ago
NEUTRAL · LAST 90 DAYS
0%
buyers
$0
0 buys
$55K
1 sell
-$55K
net selling
1
insider
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Net flow — last 12 months

Monthly net of insider buys minus sells. Green months indicate net buying; red months indicate net selling.

Most active insiders

Ranked by total transaction value over the last 90 days.

INSIDERBOUGHTSOLDNET
Rogers Daniel Mark
Chief Executive Officer
—
$4.7M
-$4.7M
Megji Aziz
Chief Financial Officer
—
$368K
-$368K
Colendich Katie Marie
GC, Corporate Secretary
—
$208K
-$208K
Le Heather Tram
Chief Accounting Officer
—
—
$0
Berquist Thomas
Insider
—
—
$0
Ting Jerry Hao
Insider
—
—
$0
Anderson-Copperman Krista
Insider
—
—
$0

Recent transactions

Every Form 4 transaction for ASAN, newest first.

SELL10b5-1
Rogers Daniel Mark · Chief Executive Officer
Tx Oct 22·Filed Oct 23·EDGAR ↗
19,676 sh @ $11.52
$227K
SELL10b5-1
Rogers Daniel Mark · Chief Executive Officer
Tx Oct 9·Filed Oct 13·EDGAR ↗
18,021 sh @ $10.04
$181K
AWARD
Le Heather Tram · Chief Accounting Officer
Tx Oct 5·Filed Oct 8·EDGAR ↗
106,838 sh
—
SELL
Colendich Katie Marie · GC, Corporate Secretary
Tx Sep 30·Filed Oct 2·EDGAR ↗
6,318 sh @ $8.65
$55K
AWARD
Berquist Thomas · Insider
Tx Sep 25·Filed Sep 28·EDGAR ↗
38,802 sh
—
AWARD
Ting Jerry Hao · Insider
Tx Sep 25·Filed Sep 28·EDGAR ↗
38,802 sh
—
SELL10b5-1
Megji Aziz · Chief Financial Officer
Tx Sep 23·Filed Sep 23·EDGAR ↗
3,224 sh @ $9.26
$30K
SELL10b5-1
Colendich Katie Marie · GC, Corporate Secretary
Tx Sep 22·Filed Sep 23·EDGAR ↗
8,474 sh @ $9.77
$83K
SELL10b5-1
Rogers Daniel Mark · Chief Executive Officer
Tx Sep 22·Filed Sep 23·EDGAR ↗
150,175 sh @ $9.13
$1.4M
SELL10b5-1
Colendich Katie Marie · GC, Corporate Secretary
Tx Sep 21·Filed Sep 23·EDGAR ↗
7,436 sh @ $9.53
$71K
SELL10b5-1
Rogers Daniel Mark · Chief Executive Officer
Tx Sep 21·Filed Sep 23·EDGAR ↗
300,937 sh @ $9.53
$2.9M
SELL10b5-1
Megji Aziz · Chief Financial Officer
Tx Sep 21·Filed Sep 23·EDGAR ↗
35,444 sh @ $9.53
$338K
SELL10b5-1
Rogers Daniel Mark · Chief Executive Officer
Tx Aug 27·Filed Aug 28·EDGAR ↗
1,655 sh @ $10.00
$17K
AWARD10b5-1
Rogers Daniel Mark · Chief Executive Officer
Tx Aug 26·Filed Aug 28·EDGAR ↗
35,496 sh
—
AWARD
Anderson-Copperman Krista · Insider
Tx Aug 3·Filed Aug 5·EDGAR ↗
1,827 sh
—
GIFT
Rosenstein Justin · Insider
Tx Jun 30·Filed Jul 2·EDGAR ↗
2,700,000 sh
—
SELL10b5-1
Rogers Daniel Mark · Chief Executive Officer
Tx Jun 30·Filed Jul 2·EDGAR ↗
13,790 sh @ $6.89
$95K
SELL
Colendich Katie Marie · GC, Corporate Secretary
Tx Jun 26·Filed Jun 30·EDGAR ↗
5,242 sh @ $6.68
$35K
SELL10b5-1
Megji Aziz · Chief Financial Officer
Tx Jun 24·Filed Jun 26·EDGAR ↗
13,239 sh @ $6.73
$89K
SELL10b5-1
Colendich Katie Marie · GC, Corporate Secretary
Tx Jun 24·Filed Jun 24·EDGAR ↗
8,337 sh @ $6.74
$56K
SELL10b5-1
Megji Aziz · Chief Financial Officer
Tx Jun 22·Filed Jun 24·EDGAR ↗
6,089 sh @ $6.65
$40K
SELL
Sosa Veronica · Chief Accounting Officer
Tx Jun 22·Filed Jun 24·EDGAR ↗
11,378 sh @ $6.66
$76K
SELL10b5-1
Colendich Katie Marie · GC, Corporate Secretary
Tx Jun 22·Filed Jun 24·EDGAR ↗
7,647 sh @ $6.66
$51K
SELL
Rogers Daniel Mark · Chief Executive Officer
Tx Jun 22·Filed Jun 24·EDGAR ↗
26,975 sh @ $6.66
$180K
SELL10b5-1
Megji Aziz · Chief Financial Officer
Tx Jun 22·Filed Jun 24·EDGAR ↗
25,607 sh @ $6.66
$171K
AWARD
Rogers Daniel Mark · Chief Executive Officer
Tx Jun 17·Filed Jun 22·EDGAR ↗
654,665 sh
—
AWARD
Anderson-Copperman Krista · Insider
Tx Jun 8·Filed Jun 10·EDGAR ↗
22,378 sh
—
AWARD
Carey Sydney · Insider
Tx Jun 8·Filed Jun 10·EDGAR ↗
22,378 sh
—
AWARD
Rosenstein Justin · Insider
Tx Jun 8·Filed Jun 10·EDGAR ↗
22,378 sh
—
AWARD
Lindsay Andrew · Insider
Tx Jun 8·Filed Jun 10·EDGAR ↗
22,378 sh
—
AWARD
Boroditsky Marc · Insider
Tx Jun 8·Filed Jun 10·EDGAR ↗
22,378 sh
—
AWARD
Colendich Katie Marie · GC, Corporate Secretary
Tx May 6·Filed May 8·EDGAR ↗
98,200 sh
—
AWARD
Megji Aziz · Chief Financial Officer
Tx May 6·Filed May 8·EDGAR ↗
585,775 sh
—
AWARD
D'Angelo Adam · Insider
Tx May 1·Filed May 5·EDGAR ↗
1,186 sh
—
AWARD
Norrington Lorrie M · Insider
Tx May 1·Filed May 5·EDGAR ↗
2,323 sh
—
AWARD
Cohler Matt · Insider
Tx May 1·Filed May 5·EDGAR ↗
1,335 sh
—

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About ASAN insider trading data

Form 4 is the SEC filing required when an officer, director, or 10% owner of a public company buys or sells the company's stock. By law, these filings must be submitted within two business days of the trade. Tracenotes pulls every Form 4 filing for ASAN from EDGAR, parses it, and surfaces the activity on this page.

What insider buying tells you. Open-market purchases by insiders are widely studied as a meaningful signal. Unlike stock awards (which are compensation, not conviction), an executive spending their own money to buy shares of the company they run is a vote of confidence. Studies have found insider-buying clusters — three or more insiders buying within a short window — outperform the broader market over the following year.

What insider selling tells you. Selling is noisier. Many sales are pre-scheduled under SEC Rule 10b5-1 plans, which let insiders sell on a fixed schedule regardless of company news. We label these "10b5-1" so you can see them. Discretionary sales — sales not tied to a plan — are more meaningful, especially when multiple insiders sell in quick succession.

Tracenotes methodology. We scan EDGAR daily for new Form 4 filings, parse them into individual transactions, and detect clusters when three or more distinct insiders buy or sell within a 14-day window. The data on this page covers the last 12 months. For deeper analysis, Tracenotes also runs language-change detection on 10-K and 10-Q filings — that's our core product.

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Frequently asked questions

What is a Form 4 filing?

Form 4 is the SEC disclosure required when a company insider — an officer, director, or 10% owner — buys or sells the company's stock. By law these filings must be submitted within two business days of the trade.

Is insider buying ASAN always bullish?

Open-market purchases by insiders are widely viewed as a bullish signal because executives are spending their own money. Stock awards and option exercises are part of compensation and don't carry the same weight, which is why we treat them separately on this page.

What is a 10b5-1 trade?

A trade made under SEC Rule 10b5-1, which lets insiders pre-schedule sales weeks or months in advance. These sales execute on a fixed plan regardless of company news, so they're a weaker signal than discretionary sales. We label them with a "10b5-1" tag.

What is an insider cluster?

A cluster is when three or more distinct insiders buy or sell within a 14-day window. Clusters are studied as stronger signals than single trades because multiple people independently reach the same view. We surface active clusters on Asana, Inc. (ASAN) when they form.

Where does ASAN insider trading data come from?

Every Form 4 filing for ASAN is sourced directly from SEC EDGAR. Tracenotes scans EDGAR daily, parses each Form 4 into individual transactions, and updates this page within hours of new filings.

Nothing on this page constitutes investment advice. Form 4 data is sourced from SEC EDGAR and provided for research purposes only.

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